We're Number Two. We Try Harder: The Little-Known Story Behind Avis' Iconic Slogan
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Searching for the answer to this famous quiz question?
The car rental company that used the slogan "We're number two. We try harder" is Avis Car Rental.
The history to the slogan
Avis is one of the oldest and most well-known car rental companies in the world, and they have been using the "We try harder" slogan since 1962.
The slogan was created by the advertising agency Doyle Dane Bernbach, and it was intended to communicate the company's commitment to providing excellent customer service and going above and beyond to meet the needs of its customers.
The slogan is a clever play on the fact that Avis is not the largest car rental company in the world, but it is determined to be the best.
The slogan is a reminder that even though Avis may not be the largest or most well-known car rental company, it still strives to provide the best service and value to its customers.
“We’re number two. We try harder.”
In addition to their slogan, Avis has also been known for their innovations in the car rental industry like being the first company to introduce computerized reservations, and the first company to introduce a frequent-renter program.
They also were the first to offer a wide variety of specialty vehicles, like luxury cars, SUVs and vans.
Avis's slogan "We try harder" is a reflection of the company's dedication to providing excellent service and value to its customers.
It is one of the most recognizable slogans in the car rental industry and has helped Avis to establish a reputation as a company that truly cares about its customers.
If you're looking for a car rental company that will go the extra mile to meet your needs, Avis is definitely worth considering.
With their slogan, they promise to try harder than anyone else in the industry, which can be a comforting feeling when you're looking to rent a car.
History buff, looking for more?
Looking for more information on the slogan and its history?
Here are a few sources where you can find more information about Avis Rent A Car and their "We try harder" slogan:
Avis Rent A Car website: The company's official website provides a history of the company and information about their services. You can find more information about Avis and their "We try harder" slogan under the "About Avis" section of their website.
The Advertising Age Encyclopedia of Advertising: This is a fantastic resource that provides a comprehensive history of advertising and advertising agencies.
Doyle Dane Bernbach: The advertising agency that created the "We try harder" slogan for Avis. Their website provides an overview of the agency's history and the campaigns they have created.
The New York Times: The newspaper has covered Avis Rent A Car and their slogan in a few articles, you can find them by searching for "Avis We Try Harder" in the search bar of their website.
The book "Ogilvy on Advertising" by David Ogilvy. This book is a classic in the advertising industry, and it provides insight into the creation and execution of some of the most famous advertising campaigns in history, including the "We try harder" campaign for Avis.
